Showing posts with label Review. Show all posts
Showing posts with label Review. Show all posts

Thursday, June 16, 2016

Milky Way Commercials: The Ultimate Mystery - Thursday Thought #6


I don't know if anyone else has thought much about the new* Milky Way commercials, but by the ever-lovin' hair on a llama's rump, I certainly have! There is something bizarre going on in these things!

If you don't know what I'm talking about, check out this:


Let me break down why I'm obsessed with this ad campaign.

Many commercials utilize the concept of 'audience surrogacy' in their campaigns. The idea is that the audience will want to be the character presented in the commercial, and therefore will buy the product the character uses. Examples of this include these two commcercials, which are both part of larger campaigns seeking to resonate with their audience.**



When someone watches these commercials, the advertisers hope to inspire their consumers. "Wow!" we're supposed to think. "That man is so dang desirable/interesting because he uses this shampoo/drinks this alcohol! I want to be like him, so I should do what he's doing!"

So let's go back to the Milky Way commercials.

In them, we meet a colorful cast of characters who are remarkably apathetic. From lumberjacks to tattoo artists, these people frequently fail to accomplish even the most basic of tasks because they were 'eating a Milky Way.' Even poor 'regerts' guy, who may now have gathered a few regerts despite his permanently emboldened claims to the contrary, doesn't seem to care that much about his lamentable fate. I would have gone ballistic.

In the end, however, there is nothing about these incompetent, unaware, self-centered Milky Way fanatics that make me want to be like them. At first glance, it would appear as though the Mars confectionery company has failed to produce an ad campaign that promotes the consumption of their product.

But then again, why have I been buying so many Milky Way bars this past week? 

*My further research suggests that these commercials are actually over a year old. However, I hadn't seen a single one until this past week. Now I've seen hundreds of them, for some reason. New push, old material?

**I am merely using these commercials to make and prove points. I neither endorse nor condone the featured products.

Monday, April 25, 2016

Spotlight Review - Nadia Khristean


As a male Mormon millennial, one of my personal crusades is to discover and laud clean and inspirational forms of modern entertainment. As it is, I often write reviews spotlighting these sources of entertainment, including the times I wrote about The Cultural Hall and Zen Pencils.

I've actually written briefly about Nadia Khristean before, back when I was writing all about Easter. Nadia is an up-and-coming YouTuber who produces inspiring and original music and accompanying videos. Her art focuses on addressing topics such as bullying, poor self-image, and abuse.

And her stuff is quality. If you go to her YouTube account and browse around, you'll find industry-standard film and music editing. Her lyrics are thought-provoking and engaging. I could easily see her becoming a big name in the Christian music industry if she isn't already.

I would write more, but spend the time you would have on a longer post watching some of her stuff. If you like my posts of introspection and gratitude, you'll like this.

Here are links to two of my favorites from her. Check her out and subscribe if you're into that sort of thing!



Check out Nadia's ...

Monday, April 18, 2016

16 Personalities - Why You Should Learn About Yourself

Introduction

About a year ago, I went onto 16Personalities.com and took their test. I discovered the test considered me a Mediator.

I decided to return to the test during the middle of last month and discovered that my results had changed. The test then considered me a Protagonist.



Test Description

The test is based around the concept that there are 16 distinct personality types. Each type is represented by four different ratios.

The first ratio is extraverted (E) vs. introverted (I). The very first aspect of your personality that defines you is how you interact with others. Are you someone who thrives being by yourself, or do you like being around others?

The second ratio is intuitive (N) vs. observant (S). This ratio defines you by asking how you see the world and which types of information you focus on. An intuitive individual relies on imagination to come to decisions, while an observant individual focuses on facts. Are you someone who likes to turn to possibilities, or someone who likes to turn to what they know for certain?

The third ratio is thinking (T) vs. feeling (F). This ratio determines how one comes to conclusions and responds to their emotions. Thinking individuals rely on logic and rational arguments, while feeling individuals trust their heart. Are you someone who follows trains of thought to their natural conclusions, or someone who relies more on gut instinct when making decisions?

The fourth ratio is judging (J) vs. prospecting (P) This ratio is centered around how you organize and execute the details of your life. Judging individuals are more strategic in their plans, while prospecting individuals are flexible in their plans. Are you a planner, or do you go with the flow?

A fifth 'ratio' helps demonstrate our own personal confidence levels, but is not considered primary.

So the idea is, once you can identify which trait in each ratio is more dominant within your personality, then you can know which personality type you are.

Example

Let's say someone considers themselves an introvert, who focuses more on details than speculation. They also make sure to consider every possible option before making a conclusion, but they're willing to make changes if something interrupts their original plans.

If that matched your description, congratulations! You're an ISTP, also known as a Virtuoso.

What's the Point?

"Cool, dude," you may ask. "Why are you telling me all this? You get a sponsorship or something?"

No, actually. See, I'm trying to build Change and Cherish Blog as a place where different people can come together and respect different opinions, ideas, and beliefs.

I think the biggest obstacle to keeping an open mind about these sorts of things is believing that others think in a manner that is incorrect. Perhaps this may be true in some psychological cases, but a majority people don't think incorrectly. They just think differently.

I linked to this article already, but the page about Energy (Intuitive vs. Observant) outright states that intuitive individuals struggle to understand observant individuals, and vice versa. And I quote from the sixth paragraph, "[Intuitive types] may even think that [Observant types are] materialistic, unimaginative, and simplistic, and [Observant types] may see their Intuitive conversation partner as impractical, naive, and absent-minded."

When you understand who you are through your own personality, you also learn about your own weaknesses, which are, in fact, other people's strengths. Even if you can't agree with the other person, understanding them will nonetheless lead to mutual respect.

We need more of that nowadays.

Thursday, December 24, 2015

The Force Awakens Review - Quality, Cleanliness, and Enlightenment

Don't forget to vote on the right-hand side! I need your help improving this blog!

The family and I following the movie. WE WAS EXCITED.
After re-watching every Star Wars movie and avoiding spoilers for a week, my family and I finally had the chance to go watch The Force Awakens. Here is my review, and this time, I'm not holding back about any spoilers. You have been warned.

Was it good?

In summary ...

The Force Awakens was a cohesive, action-packed movie that kept many of the well-liked elements and dropped the heavily criticized qualities of the original six movies. The movie balanced the action and the drama cohesively, and we immediately began rooting for characters both new and old. The movie suffered from some overused Star Wars tropes, like contrived coincidences, and required some knowledge of the fictional historical accounts recently published in anticipation of the movie. However, all in all, it was a highly enjoyable experience that proved a crisp and cohesive narrative, and will likely send viewers heading back to the theaters long after its release date.

*MILD SPOILERS BEGIN HERE*

In long ...

I felt like this was the most cohesive Star Wars movie in existence, for starters. Even compared to other science fiction/fantasy films, it did a good job glossing over the 'boring' stuff, like heavy political discussions and lots of expository 'telling.' These sorts of things were criticized in the prequel trilogies especially, where we'd see ten-minute conversations between Anakin and Palpatine as they just sat there.

No, people go to watch Star Wars and similar movies for the action, and boy, the movie didn't spare any action. From the opening scene to the best lightsaber fight in the series at the end, the movie kept the action scenes coming while exercising brevity during the quiet drama scenes.

Of course, Star Wars is notorious for having unbalanced fights, where every good guy is a sharp-shooting savant, while every person in white armor is half-blind and incompetent. There were definitely shades of this in The Force Awakens, but stormtroopers were presented as a much more effective and deadly force than ever before.

And speaking of plot armor protecting the good guys, this movie still had a series of contrived coincidences that kept things rolling. BB-8 finding Rey, Han picking up the Millenium Falcon after having lost it for years, the good guys finding Rey in the Death Star substitute, Han and Kylo Ren walking near the same bridge ... it didn't pull me out of the movie, but man, explicitly named characters in this universe always seem to find who or what they're looking for.

Beyond that, I think the most important thing is character development, and dang, did the movie do a good job of that.

We were introduced to a cast of new characters, and within minutes, I was rooting for them. Their individual stories were compelling, they each had something for which to fight, and I wanted them to succeed. I was devastated when Poe was declared dead at the scene, and he'd only been in the movie for a small fraction at that point. I even found myself rooting for the highly conflicted and emotionally unstable Kylo Ren, and even after he did some very dastardly things, I found myself longing for his redemption.

And we found the old characters not as we expected. With Luke and R2-D2 in exile and Han, Leia, and Chewbacca reverting back to their old ways, I almost worried the writers had damaged the characters. But no, as life came into the characters' eyes, and we saw them fight to survive like old times, I realized the writers and actors did a wonderful job keeping true to the spirit of the original trilogy. I rooted for their victories, and I mourned their losses.

The only other thing I wish they'd done was develop the Solo family line a little more. I know a lot of that backstory is included in supplementary materials, but I didn't read any of that stuff. I didn't know I was supposed to bone up on a fictional historical account before watching a movie.

*SPOILERS PAUSE HERE*

I made my brother a shirt for our viewing. It was hilarious.

Was it clean?

On a scale of Dog in a Swamp While its Raining to Newborn Baby Sitting in a Bubble Bath, I give this movie a Dinner Table right before the Host and Guests are about to Eat.

For starters, the characters threw out some mild expletives several times throughout the film, far more than was prevalent in the other movies. We heard some damns and hells and possible a few others, but it didn't really bother me. If that stuff bothers you, however, be warned!

Beyond that, besides the normal levels of violence in a Star Wars film, including many explosions and laser bolts blasting through what looks like cheap plastic armor, there wasn't too much to blink an eye at. There was one scene in a shady bar-like atmosphere that featured some mildly promiscuous clientele, but I felt like the scene served to show how morally questionable the place was.

However, I'm not going to say it didn't present some conflicting moral messages ...

*HUGE SPOILERS HERE*

The entire scene where Kylo Ren kills his father is pretty disturbing. Any kids watching this movie will probably reel in shock over the high levels of conflicting emotion in this scene, and I could easily imagine several kids leaving theaters somewhat scarred, especially if they have good relations with their own fathers. The scene itself wasn't that gory or brutal, but I felt like the emotional conflicts would have been enough to confuse anyone not fully exposed to the very real evil in this movie, and in life.

I IS SO EXCITED.
*MILD SPOILERS HERE*

Was it uplifting?

The primary message of the film was to show that you never have to run away. Fighting for something is better than fleeing.

We see Finn, constantly trying to run from the First Order. We see Rey, trying to run back home when there's nothing left for her. We see Han and Leia, trying to run from their broken past. We barely see Luke, who's locked himself away in exile. The futility of running is shown time and time again, and our main squeezes especially, Finn and Rey and definitely Han, both overcome their fears and head toward the things that scare them the most.

That's definitely an inspiring message. The problem was, I didn't really feel like I saw too many of the consequences that come from running away. Sure, you could argue that Luke and Finn's determination to run from things hurt their loved ones in the short run, but I felt like that's hard to determine based on what we've seen so far.

Either way, I have several loved ones in my life who love to run away from their problems. In that, I think this movie did a fine job showing them that confronting problems oftentimes turns out for the best. However, The Force Awakens is definitely the first of three parts, and so the message of the trilogy likely has yet to be fully revealed.

*END SPOILERS*

And that's my review! Let me know if you agreed with or disagreed with anything I said. I'll see you tomorrow for Christmas!

Here's a close-up of that shirt. You can decide what's going on with that lightsaber, cuz I didn't know.

Wednesday, November 25, 2015

MockingJay & Ram Trucks Crossover Commercial: A Positive Review

I discovered this commercial yesterday. It was published on October 31. Here it is for reference.


I'm going to describe my reaction to watching this video, shot by shot. I am not the first to express an opinion about this commercial, but I may be the most extensive.


Line: "There's a place-"

My thoughts: Oh boy! I love watching a commercial for a new movie using old footage! This is already the greatest!





Line: "-where hard work is king. Where people punch in early, and leave late."

My thoughts: My excitement for the Hunger Games was apparently entirely unwarranted, as now, we're watching a car commercial! I guess there was a broadcast error! Either way, look at how impossibly immaculate that truck is! I hope that comes with a guarantee!




Line: "So is it any surprise that when a true hero is born-"

My thoughts: Wow, I understand now! Some beautiful mind must have thought it was a great idea to marry a car commercial to a movie trailer! This is probably the best thing I have ever seen in my entire life!





Line: "-that they come from a place like this. Ram salutes the-"

My thoughts: See, I really don't think this writing is stretching anything at all. District 12 mines coal, and you're comparing coal miners to the District 12 protagonists. Even though Katniss never stepped in a coal mine, I am behind this comparison 100%! It even reminds me of those Values.com motivational billboards. 




It makes a whole heap of sense to compare Nelson Mandela to a plush toy! After all, even though Nelson Mandela pulled an entire nation out of bigotry and ignorance, I am far more inspired by Kermit's success story, especially since that involves eating flies and dating a pig. It's only logical to say Katniss and Gale are from the same place as these coal-mining men, even if the former's entire civilization is only the byproduct of an author's imagination! I can't imagine that ever being insulting to real coal workers!




Line: "-heroes of the Hunger Games-"

My thoughts: I am totally OK with you all saluting these fictional warriors in a fictional war in a fictional country. I am totally behind your decision to not salute actual heroes in your car commercial. *SPOILER ALERT* And even though Gale is actually a huge jerkwad, I think focusing your shots on him and repeatedly emphasizing how heroic and awesome he is is a great idea. *END SPOILER*






Line: "-and all those who clock in daily."

My thoughts: Wow! And here I was thinking the point was to compare fictional coal miners with real coal miners! Now you're including anyone who punches in and punches out? I wouldn't have thought you were really thinking of white-collar workers with that line, but you sure did! Not only that, you made the right call to exclude a huge occupational demographic with that line! After all, as far as I'm aware, most of our armed forces don't work on the clock.



Line: "Watch the finale of the Hunger Games: MockingJay Part 2 November 20."

My thoughts: Why did they even have two and a half new seconds of new footage? The old stuff was just fine.

Following my viewing of this commercial, I could only imagine what sort of geniuses had come together to produce this breathtaking matrimony of modern cinematic and automotive advertising.

HUNGER GAMES EXECUTIVE: So, we don't really want to pay for a full TV spot.

RAM EXECUTIVE: You know what? We don't want to either.

HG EXEC: Wanna go halfsies?

RAM EXEC: Eh, why not?

If only I could have basked in their brilliance at that very moment. Ah, what bliss it might have been.

Oh, was I being sarcastic? Yeah, pretty much since I wrote the word 'review.' See you tomorrow.

Monday, November 9, 2015

Spotlight Review: Zen Pencils

Alma 39:1 - "And now ... have ye not observed the steadiness of thy brother, his faithfulness, and his diligence in keeping the commandments of God? Behold, has he not set a good example for thee?"

Sometimes, I find a source of entertainment that does nothing but inspire me. When that happens, I want to share it with the world.

Today, I'm going to be talking about zenpencils.com.


For those of you that follow me on Facebook, I actually shared the comic featuring Bill Watterson (the 11th entry on the list below) a few weeks ago. The actual artist (Gavin Aung Than) had done such a good job emulating Watterson's style, I believed the legendary Calvin and Hobbes cartoonist actually had come out of his retirement. It didn't take me long to poke around and realize I was wrong, but I wasn't really disappointed.

You see, I've read the entire archive several times now. Most comics incorporate an inspirational quote from a famous individual as a backdrop to the bright, colorful, and inviting artwork. Gavin Aung Than's expressive style not only gives the quotes greater impact, but his work helps the words stay in my head even longer.

Though I've read many of these quotes before, I have often forgotten them mere moments later because of their brevity or placement within a greater context. Than's decision to juxtapose these quotes with his art has often brought tears to my eye, even after several rereads.

I wanted to share with you my favorite entries in the Zen Pencils canon. After much debate and deliberation, I finally whittled my exhaustive list down to fifteen (in no particular order). Again, these are comics that stuck out to me personally, so I invite you to search through the archive and find some gems for yourself. Let me know in the comments which were your favorite.*

My Top Fifteen Zen Pencils Entries


11. George S. Patten: A Man Must Know His Destiny

18. Lao Tzu: Watering Your Dreams

27. Kurt Vonnegut: Take a Moment

Monday, October 5, 2015

Spotlight Review: The Cultural Hall

Alma 39:1 - "And now ... have ye not observed the steadiness of thy brother, his faithfulness, and his diligence in keeping the commandments of God? Behold, has he not set a good example for thee?"

I don't exactly know why I have readers. Sure, obviously some of you are my family, and some of you are my friends, and you read the blog out of a moral obligation to support me in my endeavors. For that, I feel nothing but gratitude. Thanks, guys!

For others of you, I imagine you read Change and Cherish Blog to have a source of clean, consistent, uplifting entertainment. After all, I update every day. I write messages about shining your light, expressing gratitude for the little things, being open-minded in the face of differing opinions, and squeezing the joy out of every moment. I think those kind of things are pretty awesome.

The thing is, I'm not the only online entertainer who produces clean, uplifting content on a regular basis.

This past weekend, I involved myself in five live-tweeting sessions encompassing the events of the LDS General Conference (You can see the summaries here: Part 1 and Part 2). My twitter account received an unprecedented amount of attention, which meant some of my tweets got a couple of likes and maybe one or two retweets every so often. Either way, I was excited!

Following the sessions, I got tweeted at by @TheCulturalHall.


Wait, what?

So I looked at the article.


And there my tweet sat. #17. I'll let you check the article out at this link:



I'll admit, I was entirely ignorant of the existence of The Cultural Hall. So I gave them a look-see, and I loved what I found.

I didn't have too much of a chance to study their site, but what I found convinced me I'd found a fresh source of entertainment. I listened to their latest podcast (Articles of News/Week of September 28th), I read a couple of their blog posts, and I thought it was all awesome.

These guys are definitely the big deal, so I doubt they'll really care or notice if I send some of my traffic their way, but I recommend you check them out! If you don't want to listen to an hour long podcast (which I nonetheless recommend), read some of their posts. Click the link to their 20 Best Tweets above, or click here to check out their article about the BYU Store. It's pretty hilarious.

So, seriously. Check them out. You won't regret it, I promise.